Hi there.

I’m Esraa, a product-minded marketing professional with an academic background in Computer Science, Psychology, and Marketing. I combine technical expertise with creative flair to deliver strategic and visually appealing digital experiences and campaigns.

My work sits at the intersection of UX, product thinking, and digital strategy, from researching user behaviour and designing interfaces to developing campaigns that drive adoption and engagement.

With experience across development, design, and marketing, I approach problems holistically: defining the user pain points, shaping the value proposition, and executing across digital channels. I’m focused on building thoughtful, data-informed products and campaigns that create measurable impact.

Specialties:

• Product & User Research

• UX & Interface Design

• Digital Strategy & Growth

• Campaign Development & Performance

• Front-End & Technical Foundations